Head of Brand & Product MarketingNew
Quick facts
- Type
- Full-time
- Location
- San Francisco, California
- Skills
- Python
- Industry
- Information Technology — 671 open jobs
- Apply
- Free to apply — never pay anyone for a job offer or visa sponsorship
Job description
Workstream is a mission-driven company building the all-in-one HR, payroll, and hiring platform for managing the hourly workforce. There are 2.7 billion hourly workers, making up 80% of the global workforce, but this market has been heavily underserved by technology and deserves better. Workstream has been purpose-built for the hourly workforce from day one so that these businesses and their employees can thrive.
Our customers include leading brands from multiple sectors, including Burger King, Carl's Jr./Hardee's, IHOP, KFC, and Culvers. We are a high growth series B company and quickly expanding our product portfolio to deliver on our vision. We are backed by legendary VCs and industry experts like Founders Fund, BOND, and Coatue.
Grow With UsWe are looking for a Head of Brand & Product Marketing to join our team. This is building, not maintaining. You will own how Workstream is positioned, launched, and remembered, at the moment we expand from a vertical SaaS leader into an AI-native platform for the entire frontline workforce. You'll run product marketing, brand, content, and design as one team, report directly to our revenue leadership, and see your work show up in the pipeline within weeks, not quarters.
We are looking for leaders that thrive in a fast-paced environment. Ex-founders thrive here.
Location & Relocation- This is a 4 to 5-days-per-week in-office role at our San Francisco office. We believe being together is important for building quickly, collaborating closely, and shaping the next chapter of Workstream
- We support relocation and visa sponsorship for the right candidate
- Positioning & Narrative: Own Workstream's positioning and messaging end to end, including the biggest open strategic question we have: leading with our restaurant dominance vs. the broader frontline-workforce story. You'll test it, not debate it.
- Product Launches: Run GTM launches for a portfolio that now ships AI products (like our AI assistant for frontline teams) alongside hiring, HR, and payroll. Messaging, pricing & packaging input, launch plans, and the enablement that makes Sales dangerous in the first week.
- Brand & Content: Lead our content and design team across the website, case studies, video, webinars, and social. Raise the bar on everything customer-facing, and use AI to produce at a pace a team twice our size couldn't match a year ago.
- Working with Sales: Arm AEs and partnerships with narratives, competitive teardowns, ROI stories, and customer proof. Sit in on deals. Talk to lost prospects. Change the message when the market tells you to.
- Team Leadership: Manage and grow a small, high-output team of product marketers, content marketers, and designers, and be the strongest IC on it when it matters.
- Slope over pedigree: 5+ years in B2B marketing with real product marketing depth, but we care more about what you've shipped and how fast you're improving than the logos on your resume.
- Management experience: You have built and led hungry and dynamic marketing teams in the past.
- Founder energy: you've started something (a company, a category, a function from zero) and you default to action; former founders welcome!
- A writer and an operator: you produce sharp positioning yourself, and you build systems so the team produces it without you.
- AI-native: you already use AI agents across your daily work and you'll push the team to do the same.
- Commercially ruthless: you measure marketing in pipeline and revenue, not impressions.
- Hungry: you outwork the market and you want the scope of a VP role earlier than a big company would ever give it to you.
- Experience with SMB buyers, hourly/frontline workforces, HR tech, or payroll is a strong plus.
- Willing to relocate to San Francisco; in-office at least 4 days per week
- Occasional travel for customer visits, conferences, and team events
- Pay directly to your bank account (once a month)
- Health Insurance
- Flexible PTO
- Follow Singapore Holidays
- Company-issued device will be provided
- Workstream will process CPF and taxes
- Experience using AI to automate repetitive and data processing tasks.
- Prior exposure to code-based automation workflows (e.g. Python scripts, APIs, Zapier, or similar) - no need to know how to code!
- Familiarity with common marketing tools (e.g. HubSpot, Google Analytics, Google Tag Manager)
Visa sponsorship record: Workstream Technologies, Inc.
Sponsors actively| Fiscal year | H-1B LCAs | USCIS approvals | USCIS denials | PERM |
|---|---|---|---|---|
| FY2026 | 4 | 2 | 0 | — |
| FY2025 | 3 | 3 | 0 | — |
| FY2024 | 6 | 2 | 0 | — |
✔ Workstream Technologies, Inc. filed 6 H-1B applications for this kind of role (Market Research Analysts and Marketing Specialists) in the period above.
Also filed: H-1B1 Singapore × 3 — a good sign for Australian (E-3), Chilean and Singaporean (H-1B1) candidates.
Roles they sponsor most
- software engineer3 LCAs · median $190k
- growth marketing2 LCAs · median $136k
- business development specialist1 LCA · median $70k
- business intelligence analyst1 LCA · median $68k
- co founder and cto1 LCA · median $144k
Which visas can work for this job
Occupation: Market Research Analysts and Marketing Specialists (SOC 13-1161) — estimated from the job title.
- H-1B cap-exempt employer
Regular cap-subject employer — a new H-1B needs to win the lottery in March (unless you already hold cap-counted H-1B status).
- TN (citizens of Canada and Mexico)
This role doesn't clearly match a profession on the USMCA (TN) list.
- E-3 (Australia) and H-1B1 (Chile, Singapore)
This employer has filed before (H-1B1 Singapore: 3). Same degree requirement as H-1B, but no lottery and a separate quota that is rarely filled.
- O-1 (extraordinary ability)
For candidates with awards, publications, press, a high salary or critical roles at distinguished organizations. No cap, no lottery; the employer files a petition.
Salary vs prevailing wage
Market Research Analysts and Marketing Specialists · San Francisco-Oakland-Fremont, CA. Annual prevailing wages set by the Department of Labor (OFLC).
| Level | Prevailing wage | H-1B lottery odds* |
|---|---|---|
| Level I | $69,576 | ~15% |
| Level II | $100,027 | ~31% |
| Level III | $130,458 | ~46% |
| Level IV | $160,909 | ~61% |
The listing has no salary, so we can't place it on a wage level. Ask the employer which wage level they'd file at: Level III–IV registrations get 3–4 entries in the H-1B lottery.
* Odds are DHS projections for the FY2027 wage-weighted lottery (actual results vary by year and employer). Since the FY2027 cap season the H-1B lottery is weighted by wage level: Level I = 1 entry, II = 2, III = 3, IV = 4. The level is set by the offered wage against the prevailing wage for the occupation and worksite. Separately, a $100,000 fee for new H-1B petitions for workers outside the US was announced in 2025; as of September 2026 a federal court ruling keeps it unenforceable while appeals continue — check the current status.
Sources: U.S. Department of Labor OFLC disclosure data (H-1B/H-1B1/E-3 LCA, PERM), OFLC prevailing wage data, USCIS H-1B Employer Data Hub, E-Verify participating employers. Data loaded: LCA FY2024–FY2026, PERM, USCIS Data Hub, OFLC wages; updated 2026-10-03. Employers are matched by name, so records of companies with similar names can occasionally be mixed up. This is general information, not legal advice — talk to an immigration attorney about your case.