Manager, Go-To-Market Execution & Trade Marketing

Job Description Summary

The Manager, Go-To-Market (GTM) supports the Nail Business division‑level Go‑To‑Market execution by managing promotional off-shelf display programs, trade marketing activities, and retailer‑level in‑store execution. This role is responsible for managing GTM timelines, execution readiness, retailer‑specific deliverables, and in‑store activation in partnership with Sales, Brand Marketing, and cross‑functional teams. This role is accountable for end-to-end GTM execution planning, timelines, and execution readiness across retailers, serving as the primary execution interface for Sales. The Manager partners closely with Sales, Brand Marketing, and cross functional teams to ensure integrated planning, on time launches, and consistent, high quality retailer execution.

Job Description

GTM Execution (PPM & Trade Marketing)

• Own & Manage GTM execution timelines, launch scheduling, and readiness milestones across promotions, displays, and new item launches.
• Proactively identify, manage, and resolve execution risks, dependencies, and issues across cross‑functional teams.
• Ensure execution cadence, vendor readiness, and on time delivery aligned to retailer requirements.
• Maintain standardized GTM execution processes and status reporting to provide visibility to Sales and stakeholders.

Trade Marketing & Retail Engagement

• Execute trade marketing plans, promotional calendars, and retailer‑specific activations.
• Support planograms (POGs), displays, prepacks, and in‑store marketing execution.
• Manage retailer requests including displays, samples, images, comps, and execution assets.
• Lead execution readiness for line reviews, previews, and key retailer meetings, ensuring materials and timing meet retailer expectations.
• Serve as the primary day‑to‑day execution partner to Sales, providing clear communication, follow‑through, and issue resolution.

Cross‑Functional Coordination

• Lead collaboration with Sales, Brand Marketing, Product, Creative, Digital, and external partners to deliver GTM execution.
• Establish clear ownership, roles, and handoffs across execution touchpoints to minimize rework and delays.
• Connect & Translate division plans to retailer‑level execution.

Performance Tracking & Learnings

• Own execution status tracking and retailer feedback loops across assigned retailers or programs.
• Lead post‑activation recaps and execution learnings to continuously improve GTM planning and execution effectiveness.
• Identify trends, gaps, and opportunities to strengthen future GTM execution.

Benefits

• Premium Medical Insurance Coverage
• 401(k) Savings Plan
• Paid Time Off (PTO) based on seniority
• Paid Holidays

Additional Workplace Offerings (subject To Change Or Eligibility.)

• Annual Bonus Plan
• Onsite Employee Fitness Center with Indoor Racquetball Court and Yoga Room
• Summer Fridays
• Complimentary Gourmet Breakfast, Lunch, and Dinner
• Relocation Support for New Hires
• Work Anniversary Recognitions
• Congratulatory & Condolence Gifts
• Employee Referral Bonus Program
• License/Certification Reimbursements
• Corporate Employee Discounts
• Visa Sponsorships (100% paid by the company) i.e., New H-1B, H-1B Transfer, O-1, and Green Card
• Commuter Support (Shuttle Bus Program and EZPass Support)
• Vehicle Perks

Qualification(s)

Education(s):

Bachelor of Science (B.S): Marketing (Required)

Work Experience

Experience Range III: 4 - 8 years of relevant experience or industry exposure in a related field

Skill(s)

Project Management, Sales Planning, Trade Marketing

Language(s)

English

Certification(s)

Not Applicable

The anticipated compensation range is

69,000.00 - 137,000.00 USD Annual

Actual compensation will be determined based on various factors including qualifications, education, experience, and location. The pay range is subject to change at any time dependent on a variety of internal and external factors.

Kiss Nail Products, Inc., KDC GA Corp., Ivy Enterprises, Inc., AST Systems, LLC, Red Beauty, Inc., or Dae Do, Inc. (collectively, the “Company”) is an equal opportunity employer and is committed to a diverse and inclusive workplace. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, disability, or any other characteristic protected by law.