Marketing Specialist - Chinese & English Bilingual

About the Role
Nice Day Group Inc. is seeking a creative, organized, and results-driven Marketing Specialist (Bilingual) to support marketing initiatives across our restaurant locations. This role combines content creation, social media management, local community engagement, and campaign execution to build brand awareness, attract new customers, and encourage repeat visits. The ideal candidate enjoys food and hospitality, understands digital trends, and can turn ideas into engaging campaigns while managing day-to-day marketing activities.

Key Responsibilities

Social Media & Content Creation

• Manage the social media content calendar across platforms such as Instagram, TikTok, Facebook, and Rednote.
• Create engaging photos, short-form videos, captions, and promotional materials that reflect each brand’s identity.
• Visit restaurant locations to capture content and highlight menu items, team members, and guest experiences.
• Monitor comments, messages, and online reviews, coordinating responses with restaurant management.

Marketing Campaigns & Promotions

• Plan and execute campaigns supporting seasonal menus, product launches, special events, and new restaurant openings.
• Coordinate email campaigns, customer loyalty promotions, and digital advertising.
• Maintain accurate menus, business information, and promotional content across websites, Google Business Profiles, and relevant ordering platforms.
• Work with operations teams to ensure promotions are clearly communicated and consistently executed.

Community & Influencer Partnerships

• Identify and coordinate partnerships with local businesses, community organizations, and content creators.
• Support influencer visits, tastings, community events, and neighborhood marketing activities.
• Develop initiatives that drive local awareness, catering inquiries, and restaurant traffic.

Performance Tracking & Coordination

• Track campaign performance, social engagement, website traffic, and promotional results.
• Prepare regular reports with practical recommendations to improve marketing effectiveness.
• Research customer preferences, competitors, and emerging restaurant marketing trends.
• Coordinate with internal teams and external vendors to deliver projects on schedule and within approved budgets.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent relevant experience.
• 1–3 years of experience in marketing, social media, or content creation; restaurant, hospitality, or consumer brand experience preferred.
• Strong writing, editing, and communication skills.
• Hands-on experience creating social media content, including photography and short-form video.
• Proficiency with Canva, Adobe Creative Suite, or similar creative tools.
• Familiarity with social media analytics, Google Analytics, email marketing platforms, and digital advertising.
• Strong organizational skills and the ability to manage multiple projects and deadlines.
• Ability to collaborate with restaurant teams and travel between locations as needed.
• Availability for occasional evening or weekend events and content shoots.

Preferred Qualifications

• Experience supporting multiple restaurant locations or brands.
• Experience with influencer outreach, local partnerships, and restaurant openings.
• Familiarity with customer loyalty programs and online ordering platforms.
• English and Mandarin proficiency is a plus.

Nice Day Group Inc. participates in E-Verify and offers employment visa sponsorship to eligible international candidates, subject to applicable requirements and company policies.

Equal Employment Opportunity

Nice Day Group Inc. is an equal opportunity employer. We consider all qualified applicants without regard to any characteristic or status protected by applicable federal, New York State, or local law. We provide reasonable accommodations to qualified applicants and employees as required by applicable law.

Pay: $65,000.00 - $75,000.00 per year

Benefits:

• Dental insurance
• Employee assistance program
• Employee discount
• Health insurance
• Life insurance
• Paid time off
• Professional development assistance
• Referral program
• Vision insurance

Work Location: In person